Oregon Guitar Expo

“One mans trash is another mans treasure”, is very prevalent to the Oregon Guitar Expo. On May 3rd, guitar enthusiasts come together and celebrate music through buying and trading new and used guitars. To imitate the action of giving a guitar new life, a illustration of a guitar bursting in life is used as a focal point to this campaign. Since this style is a black and white line based, a colorful watercolor background was added to provide color and vibrancy.